Strategic Goal
Strategic goals are goals created to identify the intended accomplishment of a business strategy. When companies create strategic goals, they directly identify what they see as the outcome of their business efforts. Strategic goals are most commonly created when a company is mounting a new strategy. For example, if a company adopts a new advertising campaign in an attempt to draw buyers to their products, they may also create a strategic goal, or desired endpoint, of their new advertising efforts.[1]
Types of Strategic Goals<refTypes of Strategic Goals BDC</ref
Strategic goals may be either “hard” or “soft”—that is precisely measurable or not. Both types of goals should be defined for a variety of stakeholders, including customers, employees, communities and shareholders. The following chart shows some examples of hard and soft goals for each stakeholder:
source: BDC