What is a web portal?
A web portal is a platform that provides secure access to website information for different audiences. Web portals are used to communicate with customers and provide information about the company's products and services in one destination, without having to navigate through multiple pages. Customers can use the web portal for different purposes, such as accessing services or information quickly, engaging with customers more effectively, or increasing business efficiency.
What is the purpose of a web portal?
The purpose of a web portal is to provide secure access to website information for different audiences and to unify and integrate data from multiple sources. Web portals are key web-based systems that can help companies personalize the experiences of internal and external customers, reduce overhead costs, increase profits by controlling access to their data, customer service, and marketing campaigns, as well as automate campaigns more effectively by customizing their content based on customer behavior.