Bottom of the Pyramid (BOP)
The Bottom of the Pyramid (BOP) is a socio-economic concept that allows us to group that vast segment - in excess of about four billion - of the world’s poorest citizens constituting an invisible and unserved market blocked by challenging barriers that prevent them from realizing their human potential for their own benefit, those of their families, and that of society's at large. The first person to really focus on BOP was C.K. Prahalad (1941-2010), who in the process has inspired influential leaders and countless ordinary citizens sharing his vision, to joint efforts for the unleashing of their creative and productive potential as part of an inclusive capitalist system, free of paternalism toward the poor.
- Definition of bottom of the pyramid (BOP)] [http://lexicon.ft.com/Term?term=bottom-of-the-pyramid-(BOP) Lexicon