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Brand Value

What is brand value?

Brand value refers to the worth of a brand based on its ability to generate more money than a less-known brand. In 2021, the value of the world's 100 most valuable brands has seen an increase of 42 percent, making it increasingly important for businesses. Brand value does not refer to brand equity but is rather a measure of how much a company can recover from setbacks and be successful in the long run. Companies that have been able to quickly turn things around and capitalize on opportunities have seen an increase in their overall brand value. This makes understanding and developing valuable branding for your business integral for success.


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