Business Case

A business case captures the business justification for initiating a task or project. Clearly whenever an organisation plans to commit finance or resources to a task or project, it should be in support of a demonstrable business need. Organisations should make use of a business case to:

• Demonstrate the business need for a given action;
• Confirm that a project is feasible before expending significant funding;
• Consider the strategic internal and external drivers for the project; and
• Assess, compare and contrast the costs and benefits (both monetary and non-monetary) of choosing one course of action over another.

Developing a Business Case
The process of developing the business case is important; a well-executed process enables you to develop a solid business case that increases the benefits and value and reduces the risks. This also leads to a much greater likelihood of securing support to proceed with the investment.

Here are the five key steps for creating the business case.

source: Chase Consulting Group

Step 1: Confirm the opportunity: Describe the situation and the business opportunity that your proposal will impact. This will include the background of the project, the investment logic, and the high-level business requirements.

Step 2: Analyse and develop shortlisted options: Identify the alternative approaches and select three or four options to analyze. Gather information about each alternative, analyze the options and develop the shortlisted options.

Step 3: Evaluate the options: Evaluate how the alternatives will deliver on the business objectives, then select the preferred option, taking into account the strategic and financial value created and the risks.

Step 4: Implementation strategy: Create the implementation plan for the preferred option, detailing how to achieve the business objectives, who will be accountable for each milestone, and how to mitigate the project risks.

Step 5: Recommendation: Confirm the recommended option. Create the business case documents and present the business case recommendation to the board and management team for approval to proceed.

See Also

• Five Case Model
• Better Business Case (BBC)
• IT Investment (Information Technology Investment)
• IT Investment Management (ITIM)