What is Service Mark
A service mark is a type of trademark that is used to distinguish the services of one business from those of another. Like trademarks, service marks are used to identify and protect the brand of a business. However, while trademarks are used to identify and distinguish the goods of a business, service marks are used to identify and distinguish the services of a business.
Service marks can be used to protect a wide range of services, including professional services, financial services, consulting services, and many others. Service marks can be represented by a word, phrase, slogan, symbol, design, or combination of these elements.
To obtain a service mark, a business must apply for one with the appropriate government agency, such as the United States Patent and Trademark Office (USPTO). In order to qualify for a service mark, the mark must be distinctive and must not be confusingly similar to any existing service marks.
Once a service mark has been granted, the owner of the mark has the exclusive right to use it in connection with the protected services. This means that others cannot use the mark without the permission of the owner unless they are using the mark in a descriptive or fair use context.