What is stakeholder mapping?
Stakeholder mapping is a technique used to visualize and analyze the relationships between different stakeholders in a product, project, or organization. A stakeholder map is a graphical representation that shows the relative positions and interdependencies of stakeholders and can be used to understand their interests, needs, and potential impact on the project or the organization.
There are several types of stakeholder maps, including:
- Power/interest grid: A matrix that plots stakeholders based on their level of power and level of interest in the project or the organization. This can help to identify key stakeholders and prioritize engagement strategies.
- Influence/impact diagram: A visual representation of the relationships between stakeholders and their level of influence and potential impact on the project or the organization. This can help to understand the dynamics of the stakeholder environment and the potential risks and opportunities.
- Responsibility assignment matrix: A matrix that shows the relationships between stakeholders and their roles and responsibilities in the project or the organization. This can help to clarify expectations and allocate resources.
- Network map: A visual representation of the connections and relationships between stakeholders, showing how they are connected and how information flows between them. This can help to identify key influencers and communication channels.
Stakeholder mapping can be a useful tool for project and risk management, as it helps to identify key stakeholders and understand their needs, expectations, and potential impact on the project or the organization. It can also help to develop effective communication and engagement strategies, and to allocate resources and responsibilities appropriately.