What is Strategic Altitude
Strategic altitude refers to the level of detail and perspective at which an organization approaches its strategy. It is a way of thinking about the overall direction and focus of an organization, and it determines the level of granularity at which the organization's strategy is developed and implemented.
There are three main levels of strategic altitude:
- Corporate level: This is the highest level of strategic altitude, and it refers to the overall direction and focus of an organization as a whole. At this level, the organization's strategy is concerned with long-term goals and objectives, and it is focused on creating value for all stakeholders.
- Business unit level: This level of strategic altitude is concerned with the strategy of individual business units or lines of business within the organization. At this level, the strategy is focused on creating value for specific customers and markets, and it may be more tactical in nature.
- Functional level: This is the lowest level of strategic altitude, and it is concerned with the strategies of individual functional areas within the organization, such as marketing, sales, or operations. At this level, the strategy is focused on supporting the overall goals and objectives of the business unit or the organization as a whole.
By understanding and managing its strategic altitude, an organization can ensure that its strategy is aligned with its overall goals and objectives and that it is focused on creating value for all stakeholders. It can also help the organization to identify and prioritize opportunities for growth and improvement and to allocate resources in a way that supports the achievement of its strategic goals.