What is Strategic CRM
Strategic customer relationship management (CRM) is a business strategy that involves the use of technology and processes to manage customer interactions and data throughout the customer lifecycle, with the goal of improving customer relationships and driving business growth.
CRM systems are used to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention, and driving sales growth.
A key component of strategic CRM is the development of a customer-centric culture within the organization, which involves aligning all departments and business processes around the needs and goals of the customer. This includes the use of customer data and analytics to inform business decisions and the creation of personalized customer experiences.
Other components of strategic CRM include the use of technology to manage and analyze customer interactions and data, the development of processes to manage customer interactions across multiple channels (such as phone, email, and social media), and the integration of customer data across the organization to create a single view of the customer.
Strategic CRM is an important tool for organizations that want to build strong and lasting relationships with their customers and drive business growth.