Theory of Reasoned Action
In social psychology, the theory of reasoned action (TRA) is a model that attempts to explain human behavior. The basic idea is that people make decisions based on their beliefs and values. The TRA has been used to predict all sorts of human behavior, from voting choices to consumer behavior.
What is the Theory of Reasoned Action?
The Theory of Reasoned Action is a theory that behavior is determined by an individual's intention to perform that behavior. The Theory of Reasoned Action is based on the assumption that most individuals have a good idea of their intention toward a behavior well in advance. The Theory of Reasoned Action is used to explain how individuals act in the absence of information or constraints. The Theory of Reasoned Action has strengths and limitations, and it has been developed into the more modern Theory of Planned Behaviour.
What are the three components of the model?
1. Person
The Person component in the model considers the intention and subjective norm of a person to predict their behavior. The more positively a person regards a certain behavior, the more likely they are to act on that behavior.
2. Situation
The situation component of the model is a factor that influences an individual's intention to perform a behavior.
3. Behavior
Behavior is one of the three components of the model because it is determined by attitude and subjective norms.
See Also