Value Added

What is Value Added?

Value Added refers to the enhancement a company gives its product or service before offering it to customers. It represents the difference between the cost of inputs and the value or price of outputs. In essence, it's the additional worth created by transforming raw materials or inputs into a finished product or service that customers perceive as valuable enough to pay for. Value added can stem from physical changes, improvements in the production process, branding, and the integration of additional features or services that increase the item's overall value to the consumer.

Importance of Value Added

  • Competitive Advantage: Providing additional value distinguishes a company's offerings from its competitors, potentially attracting more customers and retaining them over time.
  • Higher Profit Margins: By adding value, companies can charge higher prices for their products or services, increasing profitability.
  • Customer Satisfaction and Loyalty: Enhanced products or services that meet or exceed customer expectations can result in higher satisfaction rates, fostering loyalty and repeat business.
  • Market Positioning: Value-added aspects of a product or service can help position the brand more favorably in the market, appealing to specific customer segments.

Examples of Value Added

  • Product Design: Innovative or user-friendly design can significantly enhance the appeal of a product.
  • Quality Improvements: Higher-quality materials or refined production processes that improve a product's durability or functionality.
  • Branding and Marketing: Strong branding and effective marketing strategies that create a perception of value around a product or service.
  • Additional Features: Incorporating additional features or services that complement the primary offering and provide more utility to the consumer.
  • Customer Service: Offering superior customer service, including after-sales support, warranties, and flexible return policies, can add significant value.
  • Technology Integration: Implementing technology to make products smarter and more convenient or to offer innovative functionalities.

Measuring Value Added

The measurement of value added can be approached from various perspectives, including:

  • Economic Value Added (EVA) is a financial performance metric that calculates the value created beyond the required return of the company's shareholders.
  • Gross Value Added (GVA) is an economic productivity metric that measures the contribution of a corporation, sector, or region to the economy.
  • Customer Perceived Value: Assessed through market research or customer feedback, focusing on how customers perceive the value added by the product or service.

Strategies to Increase Value Added

  • Understand Customer Needs: Conducting market research to identify what customers value and are willing to pay for.
  • Innovate: Continuously improving and innovating products, services, and processes.
  • Focus on Quality: Ensuring high standards of quality in both products and services.
  • Leverage Technology: Using technology to enhance features, improve service delivery, and create more value.
  • Build a Strong Brand: Developing a strong, recognizable brand that stands for quality, reliability, or luxury.


Value added is a crucial concept in business, emphasizing the importance of transforming inputs into outputs that offer greater value to customers. Through strategic innovation, quality improvements, effective branding, and understanding customer needs, companies can enhance their products and services, improve customer satisfaction, and achieve a competitive edge in the market.

See Also

Value added refers to the enhancement a company gives its product or service before offering the product to customers. It represents the difference between the cost of inputs and the value or price of outputs. In economic terms, it's the amount by which the value of an article is increased at each stage of its production, exclusive of initial costs. Value added can come in many forms, such as improved product quality, enhanced service, innovation, or the addition of features that make a product more appealing to consumers.

  • Supply Chain Management (SCM): Discussing the process of managing the flow of goods and services, including all processes that transform raw materials into final products. Understanding supply chain dynamics is crucial for adding value to products.
  • Product Differentiation: Covering strategies that businesses use to make their products unique and attractive to consumers. Differentiation is a key way to add value to products and services.
  • Customer Satisfaction: Explaining how meeting or exceeding customer expectations contributes to added value, fostering loyalty and repeat business.
  • Brand Equity: Discussing the value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Branding can significantly add value to products and services.
  • Innovation Management: Covering the processes that allow organizations to innovate consistently, including product innovation, which can add value by introducing new features or capabilities.
  • Quality Management: Explaining systems and standards (such as ISO 9001) designed to ensure that products and services meet consistent standards of quality, thereby adding value.
  • Pricing Strategies: Discussing how businesses determine the selling price of their products, taking into account the value added through differentiating features or services.
  • Market Segmentation: Covering the practice of dividing a broad target market into subsets of consumers who have common needs and priorities, and designing and implementing strategies to target them. Understanding market segments allows for more effective value addition.
  • Economic Value Added (EVA): A financial performance measure that shows the value created in excess of the required return of the company's shareholders. It’s an indicator of how profitable company projects are and serves as a tool for measuring financial performance.
  • Sustainable Development: Explaining how companies are adding value by incorporating sustainability into their business practices, which not only benefits the environment but can also enhance brand reputation and customer loyalty.
  • Customer Relationship Management (CRM): Discussing technologies and strategies for managing a company’s relationships and interactions with potential and current customers. CRM systems can add value by improving sales, customer service, and marketing.
  • Lean Manufacturing: Covering methodologies focused on minimizing waste within manufacturing systems while simultaneously maximizing productivity, thereby adding value.