Difference between revisions of "ADL Matrix"
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===References=== | ===References=== | ||
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| + | === See Also === | ||
| + | [[IT Strategy (Information Technology Strategy)|IT Strategic Planning]]<br /> | ||
| + | [[E-Strategy|e-Business Strategic Planning]]<br /> | ||
| + | [[IT Governance|Governance of Information Technology (ICT)]]<br /> | ||
| + | [[Enterprise Architecture|What is Enterprise Architecture Planning]]<br /> | ||
| + | [[IT Sourcing (Information Technology Sourcing)|Information Technology Sourcing (IT Sourcing)]]<br /> | ||
| + | [[IT Operations (Information Technology Operations)|Information Technology Operations (IT Operations)]]<br /> | ||
| + | [[Chief Information Officer (CIO)|Chief Information Officer (CIO)]]<br /> | ||
| + | [[Leadership|Leadership]]<br /> | ||
Revision as of 21:50, 23 September 2019
The ADL matrix by Arthur D. Little is a portfolio management matrix which helps managers discern their SBUs strategic position depending upon 2 dimensions-
- SBU’s life cycle and
- Competitive position
Each of these dimensions can be further split up into the following categories to better analyze a firm and accordingly determine the future strategic actions-
Life cycle stages can be:
- Embryonic
- Growth
- Maturity
- Ageing
Competitive position can also be either of the following
- Dominant: The position of a company falls into this category if it is a clear market leader or has a monopoly position. Example , Intel in microprocessors.
- Strong: In this case, the company might not be a monopoly but definitely has a strong presence and loyal customers.
- Favorable: Companies with favorable competitive position usually operate in fragmented markets and no single one controls all market share.
- Tenable: Here each company caters to a niche segment defined by a product variety or segmented demographically.
- Weak: In this scenario, the company financials are too weak to gain a strong hold in the market and is expected to die out within a short span of time.[1]
source: StrategyHub
References
- ↑ Definition: ADL Matrix Arthur D. Little
See Also
IT Strategic Planning
e-Business Strategic Planning
Governance of Information Technology (ICT)
What is Enterprise Architecture Planning
Information Technology Sourcing (IT Sourcing)
Information Technology Operations (IT Operations)
Chief Information Officer (CIO)
Leadership