Brainstorming

Brainstorming is one of the most creative ways of problem-solving in which we work on ideas. We can either come up with a new idea or build on an existing idea as well. Since there is no rule of thumb in brainstorming, it can be applied individually or in a group.

• Firstly, a goal is defined to understand what the main purpose of brainstorming is.
• Once we have an end-goal to achieve or a problem to solve, various challenges that come along are explored.
• Furthermore, different aspects of the problem or situation are explored and we list down ways to overcome the challenges.
• There is no structure in brainstorming, and no idea is considered wrong. All ideas are noted during the brainstorming sessions, and some can even be clubbed together.

Let’s consider that you need to work on a marketing plan for your brand. Firstly, you will define its objective and the vision of the brand. Subsequently, you will work on other things like the promotional strategy, what the customers think, the pricing, and what your competitors are doing. After considering all these things in mind, you can come up with a new and exciting marketing plan.

source: Mindmaster

See Also

Six Thinking Hats
Rätselvermehrung
Problem Analysis Tree
Metaplan Method
Mind Mapping
Bisociation
SHARP (Structured, Holistic Approach for a Research Proposal)