Business Motivation Model (BMM)

What is the Business Motivation Model (BMM)?

The Business Motivation Model (BMM) is a structured framework developed by the Object Management Group (OMG) that provides a scheme for creating, communicating, and managing business plans organizationally. The BMM helps organizations to document and understand the motivations behind their business initiatives, strategies, and actions. It outlines the elements that drive business decisions and actions, including vision, goals, objectives, strategies, tactics, and influential external and internal factors.

Key Components of the Business Motivation Model

  • Ends: What the organization seeks to achieve, broken down into:
    • Vision: The ultimate aspiration of the organization.
    • Goals: Broad, long-term targets that support the vision.
    • Objectives: Specific, measurable, achievable, relevant, and time-bound (SMART) targets that help achieve the goals.
  • Means: How the organization plans to achieve its ends, including:
    • Strategies: Approaches or plans to achieve goals and objectives.
    • Tactics: Specific actions or initiatives that implement strategies.
  • Influencers: External or internal factors that can affect the achievement of ends, potentially altering strategies or tactics. Influencers can be opportunities or threats.
  • Assessments: Evaluation of influencers to determine their potential impact. Assessments lead to the formulation of SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis.

Importance of the Business Motivation Model

  • Strategic Alignment: Helps ensure that all business actions and decisions are aligned with the organization's vision and goals.
  • Clarity and Communication: Provides a clear and structured way to document and communicate the business motivations, plans, and strategies, facilitating better understanding and alignment among stakeholders.
  • Decision-Making Support: Assists in making informed decisions by clearly understanding the business motivations and the factors influencing them.
  • Change Management: Enables organizations to adapt to change effectively by identifying and assessing external and internal influencers and their potential impact.

Implementing the Business Motivation Model

  • Define Vision and Goals: Start by articulating the organization’s vision and defining clear, achievable goals that support that vision.
  • Identify Objectives: Break down goals into specific objectives using SMART criteria to make them actionable and measurable.
  • Develop Strategies and Tactics: Formulate strategies to achieve the objectives and define the tactics that will carry out these strategies.
  • Analyze Influencers and Assessments: Identify external and internal factors that could impact the achievement of objectives and conduct assessments to understand their influence.
  • Document and Communicate: Use the BMM framework to document the motivation model clearly and communicate it across the organization to ensure alignment and buy-in.
  • Review and Adjust: Regularly review the model to ensure it remains relevant and adjust strategies, tactics, and objectives as necessary based on performance and changing conditions.

Challenges in Using the Business Motivation Model

  • Complexity: For large organizations with multiple departments and units, documenting and managing the BMM can be complex.
  • Dynamic Business Environments: Rapidly changing business environments may require frequent updates to the model to keep it relevant.
  • Stakeholder Engagement: Ensuring all relevant stakeholders are engaged and buy into the model can be challenging but is crucial for successful implementation.


The Business Motivation Model offers a comprehensive framework for organizing and understanding the driving forces behind business initiatives and strategies. By providing a structured approach to document and manage business motivations, goals, strategies, and the factors influencing them, BMM helps organizations to align their efforts towards achieving their vision, adapt to changes, and make informed strategic decisions. Implementing BMM requires commitment and ongoing management, but its strategic alignment and clarity benefits make it a valuable tool for business planning and execution.

See Also

The Business Motivation Model (BMM) is a framework developed by the Object Management Group (OMG) to help organizations articulate, discuss, and manage their business plans in a structured and coherent manner. BMM provides the means for identifying, elaborating, and organizing business plans, including the vision, goals, objectives, strategies, tactics, and the governing policies and rules that drive them. It's designed to enable businesses to understand better their initiatives' motivations, the means they will use to carry out those initiatives, and the ends they expect to achieve. By offering a comprehensive model for business planning and motivation analysis, BMM helps organizations align their operations and strategies with their business goals and ensure coherence and consistency across different parts of the organization.

  • Strategic Planning: Discussing the organizational management activity used to set priorities, focus energy and resources, strengthen operations, and ensure employees and other stakeholders are working toward common goals.
  • Enterprise Architecture (EA): Covering the practice of analyzing, designing, planning, and implementing enterprise analysis to successfully execute on business strategies, within which BMM can provide the strategic motivation.
  • Governance, Risk Management, and Compliance (GRC): Discussing the integrated collection of capabilities that enable an organization to reliably achieve objectives, address uncertainty, and act with integrity, supported by BMM's focus on policies and rules.
  • Change Management: Explaining the methods and manners in which a company describes and implements change within both its internal and external processes, for which BMM can help articulate the motivation and desired outcomes.
  • Balanced Scorecard (BSC): Covering the strategy performance management tool that can track the execution of activities by the staff within their control and monitor the consequences arising from these actions, complementing BMM's strategic focus.
  • Objectives and Key Results (OKRs): Discussing the framework for defining and tracking objectives and their outcomes, which can be aligned with BMM to ensure that business motivations and objectives are clearly defined and measured.
  • SWOT Analysis: Explaining the strategic planning technique used to help identify strengths, weaknesses, opportunities, and threats related to business competition or project planning, which can inform BMM's assessment of factors affecting business plans.
  • Business Process Modeling (BPM): Discussing the activity of representing processes of an enterprise, so that the current process may be analyzed and improved, supported by BMM's focus on strategic alignment.
  • Corporate Governance: Covering the mechanisms, processes, and relations by which corporations are controlled and directed, aligning with BMM's emphasis on governance structures and policies.
  • Value Proposition Design: Explaining the process of creating products and services that fit customers' needs and objectives, which BMM's strategic insights can inform.
  • Risk Management: Discussing the forecasting and evaluation of financial risks together with the identification of procedures to avoid or minimize their impact, a key consideration in BMM's strategic planning.
  • Performance Management: Covering the process by which managers and employees work together to plan, monitor, and review an employee's work objectives