Competitor Profile Matrix (CPM)

What is a Competitor Profile Matrix (CPM)?

A Competitor Profile Matrix (CPM) is a tool used to create a strategic competitive advantage by analyzing the strengths and weaknesses of competitors in relation to a company. The CPM can be used to identify which competitors are most important and how best to compete against them. Through the analysis of Critical Success Factors, the CPM can help businesses understand how their capabilities compare with those of their rivals, and what strategies they should use to gain an advantage in the market. Ultimately, the CPM provides invaluable data that can be used to inform strategic decision-making and help companies develop competitive strategies that will give them an edge over their competition.

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