Generally, disintermediation is the process of removing the middleman or intermediary from future transactions. Disintermediation is usually done to invest in instruments yielding a higher return.The goal of disintermediation is to lower the overall cost involved in the completion of transactions. Removing the intermediary may also allow a transaction to go through more quickly.[1]

Disintermediation is the removal or reduction of intermediaries between producers and consumers. This process can be applied to various industries and contexts, such as supply chains, financial transactions, and information services.

Purpose and Role

The primary purpose of disintermediation is to eliminate the middleman from the process to decrease costs and improve efficiency. This often results in lower prices for consumers and higher profit margins for manufacturers or service providers. For instance, many companies use e-commerce platforms to sell products directly to customers rather than going through traditional retail channels.


While disintermediation can be a complex process, there are several common components that apply across different contexts:

  1. Producer/Manufacturer: This is the entity that creates the product or service. By eliminating intermediaries, the producer often gains greater control over their market presence, pricing strategy, and customer relationships.
  2. Intermediaries: These are the entities that typically stand between the producer and the consumer, such as wholesalers, brokers, retailers, and banks.
  3. Consumer/Customer: This is the individual or business that purchases the product or service. They often benefit from lower prices, faster delivery, and a more direct relationship with the producer when disintermediation is in effect.


Disintermediation can lead to significant cost savings and efficiencies, as it removes the need for middlemen who add complexity and expense to the process. It can also allow for greater transparency and communication between producers and consumers, as well as providing businesses with more control over their sales and distribution processes.


The concept of disintermediation gained popularity with the rise of the internet and e-commerce. Online platforms have made it easier for producers to reach consumers directly, eliminating the need for intermediaries such as traditional brick-and-mortar retailers.


  1. Lower prices for consumers due to reduced costs.
  2. Greater profit margins for producers as they receive the full retail price rather than the wholesale price.
  3. Increased transparency and direct communication between producers and consumers.
  4. More control for businesses over their sales and distribution channels.


  1. Producers must take on tasks traditionally handled by intermediaries, such as logistics, marketing, and customer service.
  2. Consumers may face challenges when trying to compare products or prices without a centralized marketplace.
  3. Intermediaries may lose out on business, leading to potential job losses and economic instability.


A classic example of disintermediation is the way many airlines have cut out travel agents and now sell tickets directly to passengers via their websites. This reduces costs for the airlines and can lower prices for passengers.

See Also

  1. E-Commerce: The digital marketplace that often facilitates disintermediation by connecting producers directly with consumers.
  2. Direct-to-Consumer (DTC): A business model that relies on selling products directly to consumers, bypassing intermediaries.
  3. Reintermediation: This refers to the reintroduction of intermediaries between producers and consumers. It typically happens when a new type of intermediary emerges, often due to technological advances.
  4. Supply Chain: The network of businesses and processes that move a product from the supplier to the consumer. Disintermediation often impacts the structure of supply chains.
  5. Middleman: The intermediary that disintermediation seeks to eliminate. This can include entities like wholesalers, retailers, and brokers.


  1. Definition of Disintermediation Investopedia