Franchising

What is Franchising?

Franchising is a business model in which a company (the franchisor) grants the right to use its brand name, products, services, and operating systems to another company or individual (the franchisee) in exchange for an initial fee and ongoing royalties.

Franchising is often used in the retail and service industries, and the franchisee typically opens and operates a new location using the franchisor's established system and brand. In return for the right to use the franchisor's name and system, the franchisee typically pays an initial franchise fee, as well as ongoing royalties based on a percentage of sales. The franchisor also provides the franchisee with training and support, such as assistance with site selection, equipment and inventory, advertising, and ongoing operational support.

One of the benefits of franchising for the franchisor is that it allows the company to expand rapidly by leveraging the capital and expertise of the franchisees. For the franchisee, franchising can provide the opportunity to own and operate a business using an established brand and system, with the support and training of the franchisor.

However, franchising also has its drawbacks, such as a lack of control over how the franchisee operates the business, as well as potential conflicts between the franchisor and franchisee over things such as advertising or pricing. Additionally, the franchisee may have limited ability to innovate or adapt the business to local market conditions.

Overall, franchising is a popular business model that allows for rapid expansion and an established brand and system, but it also involves a certain level of control and ownership trade-offs for both the franchisor and the franchisee.

See Also

• IT Strategy (Information Technology Strategy)
• IT Governance
• Enterprise Architecture
• Chief Information Officer (CIO)
• IT Sourcing (Information Technology Sourcing)
• IT Operations (Information Technology Operations)
• E-Strategy