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Heart Framework

The Google HEART Framework is a tool to measure the quality of the user experience and identify the goals of a project. These criteria, along with the Goals - Signals - Metrics evaluation can be applied to individual projects or across an entire product.[1] HEART is a way to use attitudinal measures (Happiness) to predict adoption and usage statistics (Engagement, Adoption, and Retention) that can be tracked using task-based measures in usability testing such as Task completion rate and task time. The HEART framework builds off existing models.[2]


The Google Heart Framework
source: Thiago Müller

  1. Defining the Heart FrameworkProduct-Frameworks
  2. What does the acronym in Heart Framework Stand for? MeasuringU