Intangible Assets Monitor

Intangible Assets Monitor is a framework developed by Swedish economist Karl-Erik Sveiby in the early 1990s, aiming to measure and manage intangible assets within an organization. The framework focuses on the idea that intangible assets, such as intellectual property, organizational capabilities, and human capital, play a vital role in a company's success and should be accounted for and managed just as carefully as tangible assets.

Components: The Intangible Assets Monitor divides intangible assets into three main categories:

  1. External structure: This category includes elements related to the company's relationships with customers, suppliers, and partners, such as brand value, reputation, customer loyalty, and networks.
  2. Internal structure: This category comprises the company's internal processes, systems, and culture that contribute to its ability to operate effectively, such as organizational structure, management systems, IT infrastructure, and corporate culture.
  3. Individual competence: This category focuses on the knowledge, skills, and expertise of the company's employees, including their education, experience, creativity, and problem-solving abilities.

The framework suggests that organizations should monitor and manage these intangible assets by measuring various indicators within each category, such as customer satisfaction, employee turnover, and innovation rate. By tracking these indicators, companies can better understand the performance of their intangible assets and make strategic decisions to improve them.

Importance and benefits:

  1. Enhanced decision-making: By providing insights into the performance of intangible assets, the Intangible Assets Monitor can help organizations make informed decisions about investments, resource allocation, and strategic priorities.
  2. Improved performance: By measuring and managing intangible assets, organizations can identify areas for improvement, leading to better performance in the long run.
  3. Increased focus on intangible assets: The framework highlights the importance of intangible assets and encourages organizations to give them the attention they deserve, fostering a culture that values knowledge, innovation, and relationships.
  4. Better communication: The Intangible Assets Monitor can help organizations communicate the value of intangible assets to investors, employees, and other stakeholders, leading to increased transparency and understanding.

Pros and cons: Pros:

  1. Provides a systematic approach to measuring and managing intangible assets
  2. Enhances decision-making and organizational performance
  3. Increases focus on intangible assets and their importance


  1. Some indicators may be difficult to measure or quantify accurately
  2. The framework may not capture all aspects of intangible assets relevant to a specific organization
  3. Requires commitment and resources to implement and maintain

In summary, the Intangible Assets Monitor is a framework designed to help organizations measure and manage their intangible assets, recognizing their importance in driving success and long-term value. By tracking various indicators within the categories of external structure, internal structure, and individual competence, companies can gain insights into their intangible assets' performance and make strategic decisions to improve them. While the framework has some limitations, it offers a valuable approach to understanding and managing intangible assets in an increasingly knowledge-based economy.

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