Internet privacy involves the right or mandate of personal privacy concerning the storing, repurposing, provision to third parties, and displaying of information pertaining to oneself via the Internet. Internet privacy is a subset of data privacy. Privacy concerns have been articulated from the beginnings of large scale computer sharing. Privacy can entail either Personally Identifying Information (PII) or non-PII information such as a site visitor's behavior on a website. PII refers to any information that can be used to identify an individual. For example, age and physical address alone could identify who an individual is without explicitly disclosing their name, as these two factors are unique enough to typically identify a specific person.
- What is Internet Privacy? Wikipedia
- WHAT GOOGLE KNOWS: PRIVACY AND INTERNET SEARCH ENGINES utah.edu