Mirroring and Matching

Mirroring and Matching

Mirroring and matching are techniques used in communication, sales, and relationship-building that involve mimicking another person's verbal and nonverbal behaviors. The goal of these techniques is to build rapport, establish trust, and create a sense of familiarity between two individuals. Mirroring and matching can be applied in various contexts, including business negotiations, coaching, counseling, and everyday social interactions.


Mirroring refers to the act of copying another person's body language, gestures, posture, and facial expressions. When done subtly and appropriately, mirroring can create a sense of comfort and connection between two individuals. This technique is based on the premise that people tend to feel more at ease with those who are similar to them, as it suggests that they share the same attitudes, values, and beliefs.

Examples of mirroring include:

  • Adopting the same sitting or standing posture as the other person.
  • Matching the other person's hand gestures or head movements.
  • Reflecting the other person's facial expressions, such as smiling or frowning.


Matching, on the other hand, involves adjusting one's tone of voice, speech rate, and choice of words to align with those of the other person. By doing this, the listener demonstrates empathy, understanding, and validation, which can facilitate more effective communication and strengthen interpersonal relationships.

Examples of matching include:

  • Adopting a similar speaking pace as the other person.
  • Using a similar tone of voice, volume, or pitch.
  • Incorporating similar language, phrasing, or jargon.

Benefits and Limitations

When used appropriately, mirroring and matching can lead to several benefits:

  • Enhanced rapport and trust between individuals.
  • Improved communication and understanding.
  • Greater influence and persuasion in negotiations or sales situations.

However, it's essential to be cautious when using these techniques. Overdoing mirroring and matching can come across as insincere, manipulative, or even creepy. To be effective, these techniques should be applied subtly and naturally, without making the other person feel uncomfortable or suspicious.

In summary, mirroring and matching are powerful communication tools that can help foster rapport, trust, and understanding between individuals. By being attentive to others' verbal and nonverbal cues and adjusting one's own behavior accordingly, it's possible to create more meaningful and effective interpersonal connections.

See Also