OneSource

One-to-one marketing, also known as personalized marketing or individual marketing, is a marketing strategy that focuses on tailoring marketing efforts to individual customers or prospects. The main objective of one-to-one marketing is to build long-term relationships with customers by understanding their needs, preferences, and behaviors, and then delivering targeted, relevant, and personalized messages, products, or services. This approach contrasts with mass marketing, where a single message is directed to a large audience with no customization.

OneSource, now known as D&B Hoovers, is a comprehensive sales and marketing database platform owned by Dun & Bradstreet. It provides users with access to in-depth company and contact information, industry research, and business news. D&B Hoovers is designed to help sales and marketing professionals identify and target high-quality leads, research competitors, and prepare for sales calls or meetings.

Key features of OneSource (D&B Hoovers) include:

1. Company and contact information: D&B Hoovers provides detailed information on millions of companies and contacts worldwide, including financial data, employee counts, key executives, and contact details.
2. Industry research: The platform offers in-depth research and analysis on various industries, allowing users to better understand market trends and competitive landscapes.
3. News and alerts: Users can access relevant business news and set up alerts to stay informed about updates on specific companies, industries, or topics.
4. Lead generation and targeting: D&B Hoovers helps users identify and target high-quality leads based on criteria such as industry, company size, location, and growth potential.
5. Sales preparation: The platform provides users with valuable insights and talking points to help them prepare for sales calls or meetings and establish credibility with prospects.
6. Integration with CRM and marketing automation tools: D&B Hoovers can be integrated with various CRM and marketing automation tools, allowing users to easily import and export contact data and track interactions with leads and customers.

Benefits of using OneSource (D&B Hoovers):

1. Improved lead generation: Access to comprehensive company and contact data helps users identify high-quality leads and develop targeted sales and marketing strategies.
2. Better market understanding: In-depth industry research and analysis enable users to better understand market trends and competitive landscapes, which can inform strategic decision-making.
3. Enhanced sales preparation: Users can leverage valuable insights and talking points provided by the platform to establish credibility and build rapport with prospects during sales calls or meetings.
4. Time-saving and efficiency: Integration with CRM and marketing automation tools streamlines the process of importing and exporting contact data and tracking interactions with leads and customers.

Overall, OneSource (D&B Hoovers) is a valuable resource for sales and marketing professionals, providing access to comprehensive company and contact information, industry research, and business news to help users generate leads, understand market trends, and prepare for sales interactions.

See Also

• IT Strategy (Information Technology Strategy)
• IT Governance
• Enterprise Architecture
• Chief Information Officer (CIO)
• IT Sourcing (Information Technology Sourcing)
• IT Operations (Information Technology Operations)
• E-Strategy