# Profit Margin

**Profit margin** is a financial metric that measures the percentage of each dollar of revenue that a company keeps as profit after accounting for all costs and expenses. It is a measure of a company's profitability and indicates how efficiently it is generating profits from its operations.

The profit margin is calculated by dividing a company's net income by its revenue. The formula for calculating the profit margin is as follows:

Profit Margin = (Net Income / Revenue) x 100%

Where:

- Net Income: This is the amount of profit that a company earns after subtracting all expenses and taxes.
- Revenue: This is the total amount of sales or revenue generated by a company.

The profit margin can be expressed as a percentage, which indicates the percentage of revenue that is retained by the company as profit. For example, if a company has a profit margin of 20%, it means that for every dollar of revenue, the company keeps 20 cents as profit.

The profit margin is an important metric for investors and analysts, as it provides a measure of a company's profitability and efficiency. A higher profit margin indicates that a company is generating more profit from each dollar of revenue, which is generally considered to be a positive sign.

However, it is important to note that profit margins can vary widely across different industries and business models. For example, some industries may have higher operating costs or lower profit margins due to competitive pressures or other factors. It is also important to consider other financial metrics, such as revenue growth, return on investment, and cash flow when evaluating a company's financial health and performance.

In conclusion, profit margin is a financial metric that measures the percentage of each dollar of revenue that a company keeps as profit after accounting for all costs and expenses. It is a measure of a company's profitability and efficiency and is an important metric for investors and analysts to evaluate a company's financial health and performance.