Single Customer View
A single customer view means you have one location for every individual you do business with that provides an overview of all the data you’ve collected on them. Usually, this view takes the form of a profile page in a Customer Data Platform (CDP) or customer relationship management (CRM) system. You need to capture customer data in real time across all your channels and internal systems to create a single customer view. This information can come from sources like your website, in-store sales transactions, marketing tools, social media channels, and customer service interactions. Once collected, you need to clean, synthesize, and store this data in a central location, where every team and tool can instantly access it without the involvement of engineers or analysts.
- Definition - What Does Single Customer View (SCV) Mean? Segment