Difference between revisions of "Gartner's MarketScopes"
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| + | Gartner MarketScopes offer visual snapshots of a market's direction, maturity and participants. MarketScopes provide an overall market rating that indicates the strength and potential for the market in general. In mature markets like [[Information Technology Asset Management (ITAM)|IT Asset Management]], MarketScopes provide insight about the ongoing value of products and services. | ||
| + | Gartner’s MarketScopes rate vendors based on criteria that focuses on the important aspects of an emerging or mature market. In [[Emerging Markets|emerging markets]], vendors and [[Product|products]] are less well known or tested in the [[Market|market]], and it would be difficult to analyze all criteria typically used in a [[Gartner Magic Quadrant|Magic Quadrant]]. In [[Mature Market|mature markets]], vendors and products are typically well known, and demand for relative comparison shifts to a focus on differentiating criteria. By focusing on a limited set of criteria for these markets, MarketScopes will help you understand the dynamics of the market as well as the strengths of its vendors, even when the market is not well suited for Magic Quadrant analysis.<ref>Definition - What is the Meaning of Gartner's Marketscopes Methodology? [https://www.gartner.com/en/information-technology/glossary/marketscope Gartner]</ref> | ||
| + | [[File:File.png|200px|thumb|left|alt text]]<br /> | ||
| + | source: Gartner | ||
Revision as of 16:00, 24 February 2021
Gartner MarketScopes offer visual snapshots of a market's direction, maturity and participants. MarketScopes provide an overall market rating that indicates the strength and potential for the market in general. In mature markets like IT Asset Management, MarketScopes provide insight about the ongoing value of products and services.
Gartner’s MarketScopes rate vendors based on criteria that focuses on the important aspects of an emerging or mature market. In emerging markets, vendors and products are less well known or tested in the market, and it would be difficult to analyze all criteria typically used in a Magic Quadrant. In mature markets, vendors and products are typically well known, and demand for relative comparison shifts to a focus on differentiating criteria. By focusing on a limited set of criteria for these markets, MarketScopes will help you understand the dynamics of the market as well as the strengths of its vendors, even when the market is not well suited for Magic Quadrant analysis.[1]
source: Gartner
See Also
Gartner's Hype Cycle Methodology
Gartner's PACE Layered Application Strategy
Gartner Business Value Model
Gartner Magic Quadrant
Gartner's MarketScopes
Gartner Vendor Rating
Gartner Market Forecast
Gartner's Market Share Analysis