Gartner Vendor Rating

The Gartner Vendor Rating provides global organizations with an overall view of how a provider's offerings and strategic direction align with its business objectives. It delivers a holistic view to help clients ensure they have a balanced provider portfolio. According to Gartner, potential customers should consider a vendor with a positive rating as a viable choice for strategic or tactical investments, while planning for known limitations.

Using Gartner Vendor Ratings Effectively[1]
Vendor Ratings provide go-to content for end-users evaluating providers for strategic partnerships:

  • Assess aspects of a technology provider’s strength
  • Show how providers stack up and how they are positioned for the long-term
  • Help manage provider portfolio risks
  • Support key purchase, investment and renewal decisions

Gartner Vendor Ratings
source: Gartner

Vendor Selection Criteria[2]
Vendor selection is based on a methodology that includes regular review of a client's buying-decision needs to focus on a small number (25 – 35) of key providers. It uses a blend of four core metrics for assignment, averaged over two years to avoid spikes in data:

  • Demand metrics — Gartner clients inquiry and search
  • Coverage metrics — Inclusion in Magic Quadrants and other Gartner research

Gartner claims that they may choose additional providers for strategic reasons, such as criticality to their clients’ businesses.

How Vendor Ratings Work[3]
Technology providers with a clear focus, solid products and an advantageous market position may be rated Positive or Strong. Providers that face challenges in these areas may be rated Caution or Weak. Those that have potential but still have some areas to develop further are rated Variable.

  • Strong. Customers can feel comfortable investing in a continued relationship with this provider. Potential customers should consider this provider a strong choice for new strategic investments.
  • Positive. Customers should continue planned investments. Potential customers should consider this provider a viable choice for strategic or tactical investments, while planning for known limitations.
  • Variable. Customers should consider the short- and long-term impact of possible changes in status. Potential customers should factor issues and opportunities related to the ongoing evolution and maturity of this provider into their decisions.
  • Caution. Customers should understand challenges in relevant areas and develop contingency plans based on risk tolerance and possible business impact. Potential customers should consider the provider’s challenges in their due diligence.

Weak. Customers should execute contingency options. Potential customers should consider this provider only for tactical investments with rapid payback.

See Also

Gartner's Hype Cycle Methodology
Gartner's PACE Layered Application Strategy
Gartner Business Value Model
Gartner Magic Quadrant
Gartner's MarketScopes
Gartner Vendor Rating
Gartner Market Forecast
Gartner's Market Share Analysis


  1. How to use Gartner Vendor Ratings effectively Gartner
  2. What is Gartner's vendor selection criteria? [Gartner]
  3. How do Gartner vendor ratings work? [Gartner]