Gartner Market Forecast
A Market Forecast is a core component of a market analysis. It projects the future numbers, characteristics, and trends in a target market. A standard analysis shows the projected number of potential customers divided into segments.
Gartner Market Forecasts helps organizations prioritize investments and identify growth opportunities within the IT market. They enable you to base your critical business decisions on proven methodologies. It answers the questions on how fast the market will grow and what the market growth potential is? It provides the market assumptions stand behind a published forecast.
- Understand the potential market opportunities
- Identify changing market conditions, their impact on the market and the related assumptions
- Evaluate, formulate and validate business plans
A Gartner Market Forecast is based on a market model specific to the dynamics of a particular market segment and it identifies the key influencing factors about which assumptions are made. These assumptions are informed by numerous fact bases, such as primary and secondary research, inquiry analysis and an extensive network of industry contacts. The forecast helps in fully understanding a market’s future spending patterns and provide quantified insight to supportbusiness decision making. Gartner's standard forecasts include two years of historical data and five years of future projections, providing a comprehensive understanding of supply and demand by market, geography and industry vertical on a quarterly basis. Market Forecasts provide supporting analysis that explains how Gartner envisions market trends playing out in both primary and adjacent markets and the associated assumptions that Gartner believes have high impact on the forecast.
- What is Gartner's Market Forecast and How Does it Work? Gartner