Risk Communication

Risk communication refers to the exchange of real-time information, advice, and opinions between experts and people facing threats to their health, and economic or social well-being. Risk communication uses many communications techniques ranging from media and social media communications to mass communications, and community engagement. It requires a sound understanding of people’s perceptions, concerns, and beliefs as well as their knowledge and practices. It also requires the early identification and management of rumors, misinformation, and other challenges.[1]

Risk communication is the sharing of information about risk with the aim of reducing uncertainty and fostering informed decision-making. It is a process that involves the interactive exchange of information and opinion among individuals, groups, or organizations.

The purpose of risk communication is to help people understand the risks they face and make choices about how to deal with them.

Risk communication should not be confused with crisis communication, which is concerned with communicating during and after a crisis situation.

Principles of Risk Communication

The following are some principles of effective risk communication: 1. Be open and transparent 2. Build trust and credibility 3. Respect your audience 4. Communicate early and often 5. Simplify complex information

What is the definition of risk communication in business?

Risk communication in business is the process of sharing information with employees and stakeholders about decisions related to risk management so that they can make informed choices. It involves a two-way exchange of information between those who are likely to be affected, during which practical and scientific principles are applied by the communicator in order to interact effectively with both parties. Risk communication is especially important for situations that may be contentious or controversial.


  1. Defining Risk Communication World Health Organization

See Also