Strategy Change Cycle

Bryson’s more complex planning process is a 10 step “strategy change cycle.” [1]

These 10 steps include the following:

  1. Initiate and agree on a strategic planning process.
  2. Identify organizational mandates.
  3. Clarify organizational mission and values.
  4. Assess the external and internal environments to identify strengths, weaknesses, opportunities, and threats.
  5. Identify the strategic issues facing the organization.
  6. Formulate strategies to manage issues.
  7. Review and adopt the strategies or strategic plan.
  8. Establish an effective organizational vision.
  9. Develop an effective implementation process.
  10. Reassess the strategies and the strategic planning process.


  1. Steps to Strategy Change Cycle: Strategy Development for Building Digital Collections of the University of Cape Coast Library, Nesba Yaa Anima Adzobu