Strategy Change Cycle

Bryson’s more complex planning process is a 10 step “strategy change cycle.” [1]

These 10 steps include the following:

  1. Initiate and agree on a strategic planning process.
  2. Identify organizational mandates.
  3. Clarify organizational mission and values.
  4. Assess the external and internal environments to identify strengths, weaknesses, opportunities, and threats.
  5. Identify the strategic issues facing the organization.
  6. Formulate strategies to manage issues.
  7. Review and adopt the strategies or strategic plan.
  8. Establish an effective organizational vision.
  9. Develop an effective implementation process.
  10. Reassess the strategies and the strategic planning process.

See Also

The Strategy Change Cycle refers to how organizations develop, implement, and adapt their strategies over time to respond to internal and external circumstances.

  • Environmental Analysis: The Strategy Change Cycle begins with analyzing the organization's internal and external environment. This includes assessing market trends, competitive dynamics, technological advancements, regulatory changes, and other factors that may impact the organization's strategy.
  • Strategy Formulation: Based on the environmental analysis, organizations formulate their strategies by identifying goals, objectives, and action plans to achieve their desired outcomes. This involves setting clear priorities, allocating resources, and defining strategic initiatives.
  • Strategy Communication: Once the strategy is formulated, it must be communicated effectively to all organizational stakeholders. This ensures alignment, understanding, and buy-in across different departments, teams, and levels of the organization.
  • Strategy Implementation: Strategy implementation involves executing the strategic initiatives outlined in the strategy formulation phase. This requires mobilizing resources, coordinating activities, and overcoming obstacles to ensure the strategy is implemented effectively.
  • Performance Monitoring: Organizations monitor performance against strategic objectives and key performance indicators (KPIs) throughout the implementation process. This involves tracking progress, identifying deviations, and taking corrective actions to stay on track.
  • Evaluation and Feedback: Periodic evaluation and feedback are essential to the Strategy Change Cycle. Organizations assess the effectiveness of their strategies, gather feedback from stakeholders, and learn from successes and failures to inform future strategic decisions.
  • Adaptation and Adjustment: As circumstances change and new information becomes available, organizations may need to adapt and adjust their strategies accordingly. This may involve making course corrections, realigning priorities, or redefining the strategic direction based on evolving needs and opportunities.
  • Continuous Improvement: The Strategy Change Cycle is an iterative process emphasizing continuous improvement over time. Organizations strive to learn from experience, experiment with new approaches, and refine strategies to drive better outcomes and performance.
  • Agility and Flexibility: Successful strategy change requires organizations to be agile and flexible in responding to changing market conditions and emerging opportunities or threats. This may involve shifting resources, reallocating priorities, or pivoting to new strategic initiatives as needed.
  • Learning and Innovation: Finally, the Strategy Change Cycle encourages organizations to foster a culture of learning and innovation. Organizations can drive continuous innovation and strategic renewal by encouraging experimentation, embracing failure as a learning opportunity, and rewarding creativity and initiative.


  1. Steps to Strategy Change Cycle: Strategy Development for Building Digital Collections of the University of Cape Coast Library, Nesba Yaa Anima Adzobu