Total Addressable Market (TAM)

Total Addressable Market or TAM refers to the total market demand for a product or service; the overall revenue opportunity available in a marketplace for a product or service. In other words, it’s the eagle-eye view of where any new product or service will be introduced. Regardless of what we’re talking about and in every context, TAM is arguably the single most important piece of information in terms of understanding market potential.[1]

  1. Definition - What Does Total Addressable Market (TAM) Mean? Userguiding