Difference between revisions of "Gartner Market Forecast"
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| + | A Market Forecast is a core component of a [[Market Analysis|market analysis]]. It projects the future numbers, characteristics, and trends in a [[Target Market|target market]]. A standard analysis shows the projected number of potential customers divided into segments. | ||
| + | '''Gartner Market Forecasts''' helps [[Organization|organizations]] prioritize investments and identify growth opportunities within the [[Information Technology (IT)|IT]] [[Market|market]]. They enable you to base your critical business decisions on proven [[Methodology|methodologies]]. It answers the questions on how fast the market will grow and what the market growth potential is? It provides the market assumptions stand behind a published forecast. | ||
| + | Organizations can use Gartner forecasts as checks against their own internal forecasts in the telecom, [[IT Services (Information Technology Services)|IT services]], [[Software|software]], device, [[Data Center|data center]] system and semiconductor industries to: | ||
| + | *Understand the potential market opportunities | ||
| + | *Identify changing market conditions, their impact on the market and the related assumptions | ||
| + | *Evaluate, formulate and validate [[Business Plan|business plans]] | ||
| + | |||
| + | A Gartner Market Forecast is based on a market model specific to the dynamics of a particular [[Market Segmentation|market segment]] and it identifies the key influencing factors about which assumptions are made. These assumptions are informed by numerous fact bases, such as primary and secondary research, inquiry analysis and an extensive network of industry contacts. The forecast helps in fully understanding a market’s future spending patterns and provide quantified insight to support[[Business|business]] [[Decision Making|decision making]]. Gartner's standard forecasts include two years of historical data and five years of future projections, providing a comprehensive understanding of supply and demand by market, geography and industry vertical on a quarterly basis. Market Forecasts provide supporting analysis that explains how Gartner envisions market trends playing out in both primary and adjacent markets and the associated assumptions that Gartner believes have high impact on the forecast.<ref>What is Gartner's Market Forecast and How Does it Work? [https://www.gartner.com/en/research/methodologies/market-forecast Gartner]</ref> | ||
Revision as of 14:45, 1 March 2021
A Market Forecast is a core component of a market analysis. It projects the future numbers, characteristics, and trends in a target market. A standard analysis shows the projected number of potential customers divided into segments.
Gartner Market Forecasts helps organizations prioritize investments and identify growth opportunities within the IT market. They enable you to base your critical business decisions on proven methodologies. It answers the questions on how fast the market will grow and what the market growth potential is? It provides the market assumptions stand behind a published forecast.
Organizations can use Gartner forecasts as checks against their own internal forecasts in the telecom, IT services, software, device, data center system and semiconductor industries to:
- Understand the potential market opportunities
- Identify changing market conditions, their impact on the market and the related assumptions
- Evaluate, formulate and validate business plans
A Gartner Market Forecast is based on a market model specific to the dynamics of a particular market segment and it identifies the key influencing factors about which assumptions are made. These assumptions are informed by numerous fact bases, such as primary and secondary research, inquiry analysis and an extensive network of industry contacts. The forecast helps in fully understanding a market’s future spending patterns and provide quantified insight to supportbusiness decision making. Gartner's standard forecasts include two years of historical data and five years of future projections, providing a comprehensive understanding of supply and demand by market, geography and industry vertical on a quarterly basis. Market Forecasts provide supporting analysis that explains how Gartner envisions market trends playing out in both primary and adjacent markets and the associated assumptions that Gartner believes have high impact on the forecast.[1]
See Also
Gartner's Hype Cycle Methodology
Gartner's PACE Layered Application Strategy
Gartner Business Value Model
Gartner Magic Quadrant
Gartner's MarketScopes
Gartner Vendor Rating
Gartner Market Forecast
Gartner's Market Share Analysis