Gartner Inc., simply known as Gartner, is a leading global technology research and consulting firm with regional headquarters in Sydney, Tokyo, São Paulo and Surrey, the firm is managed from its headquarter in Stamford, Connecticut. Currently, the firm employs around 16,724 employees (2000 research analysts and consultants) in 100+ countries. Together, they service 60,000 clients at 15,000 companies worldwide by providing technology related advisory services. Gartner is especially prominent at large accounts. It provides 3,700 CIOs/CTOs with customized advices. Gartner’s annual turnover amounts to 4.25bn USD of which 60% is generated in the US market. Research is Gartner’s core business segment. In it, they provide services such as ‘Gartner for IT Leaders’, ‘Executives Programs’ or ‘Gartner Best Practices Councils’. Gartner’s research work is based on a mindset that aims at “turning complex information into” – what Gartner defines as – “insight you can use for business advantage”. This transformation is guided by Gartner’s six core research principles:
- rigorous: “…ensuring that the research practices we follow deliver insights that are relevant, appropriate and practical for your business.” *systematic: “Our process and methodologies follow a consistent, logical and considered sequence …”
- valid: “…grounded in a solid base of facts verified by our own experienced analysts and others in business and academia.”
- empirical: “…based on the hard evidence we collect … through our analysts and market surveys … from the reallife experiences …”
- independent and unbiased: “…designed to ensure that no one’s personal agenda drives the results.”
- reviewed and evaluated by peers: “… All of our written research and presentations get peer-reviewed …”
Generally, Gartner follows a predefined research cycle process that contains five steps: “refining scenarios, conducting comprehensive surveys, analyzing the emergence of patterns, creating the stalking horse, [and] validation,” through internal consensus. Gartner’s research relies on six distinct methodologies, of which the hype cycle is probably the most known example. The other five tools are: Magic Quadrant, MarketScopes, Vendor Ratings, Market Forecasts, and Market Share Analysis. Common to all six tools is the idea to display graphical data summaries providing faster readable information in order to speed up the client decision-making process. In terms of knowledge dissemination to its 60,000 customers who have access to the Gartner database, Gartner provides direct consulting (core consulting, benchmarking and contract optimization), and organizes events. In 2008 over 41,352 customers attended the 70 conferences, often in 254 PICMET 2010 Proceedings, July 18-22, Phuket, Thailand © 2010 PICMET combination with a one-to-one meeting. Last but not least, since 2002, in cooperation with Harvard Business School Press, Gartner has published nine IT-business related books that sold over 100,000 copies. Additionally, 30 plus respected information providers such as the Wall Street Journal, the Economist and the Financial Times as well as other newspapers consider Gartner as a “trusted, independent source” and cite it about seventy times per week. Based on this data it is safe to assume that Gartner and their advice, e.g. transferred via their hype cycle analyses, have significant influence, especially on large companies’ R&D decisions, on when to invest how much into which technology.
The company was founded in 1979 by Gideon Gartner. Originally a private company, the Gartner Group was launched publicly for the first time in the 1980s, then acquired by Saatchi & Saatchi, a London-based advertising agency, and then acquired in 1990 by some of its executives, with funding from Bain Capital and Dun & Bradstreet. The company went public again in 1993. In 2000 the name was simplified to Gartner. Gene Hall has been the CEO of the company since August 2004.
In the course of its growth, Gartner has acquired numerous companies providing related services, including Real Decisions — which became Gartner Measurement, now part of Gartner's consulting division — and Gartner Dataquest, a market research firm. It has also acquired a number of direct competitors, Meta Group in 2005, AMR Research and Burton Group in early 2010, and Ideas International in 2012.
In March 2014, Gartner announced that it had acquired the privately held company Software Advice for an undisclosed amount. In July 2015, Gartner acquired Nubera, the business app discovery network that owns properties like GetApp (a peer review site), AppStorm, AppAppeal, and CloudWork. Terms of the deal were not disclosed. In September 2015, it acquired the privately held peer review site (PRS) Capterra.
In June 2016 ,Gartner announced that it had acquired the privately held company SCM World, headquartered in London, U.K. On January 5, 2017 Gartner announced it had reached an agreement to acquire CEB, Inc. in a cash and stock deal worth about US$2.6 billion. On March 7, 2017 Gartner announced that it has agreed to buy New York-based L2 Inc, which specialises in benchmarking the digital performance of brands. Terms of the deal were not disclosed.
- Gartner's Hype Cycle Methodology
- Gartner's PACE Layered Application Strategy
- Gartner Business Value Model
- Gartner Magic Quadrant
- Gartner's MarketScopes
- Gartner Vendor Rating
- Gartner Market Forecast
- Gartner's Market Share Analysis
- Gartner's IT Strategy Model
- Gartner Score
- Gartner Vendor Rating
- Gartner’s CARTA Framework
- Gartner's Run, Grow, Transform Model